The aim, since taking on this publication in 2016, has always been to design an engaging and interesting Annual and Sustainability Report that portrays the Bank’s mantra of ‘banking for good’. Each year we refresh the design in a way that is new and engaging whilst still being in line with their brand guidelines and focusing on each year’s unique achievements. The target audience is the bank’s members; being teachers, ex-teachers, firefighters, university staff and front-line workers. The key challenge is to design an annual report which closely ties into the bank’s sustainable and ethical initiatives, showcasing real members but still conveying the mandatory requirements of an annual report. We work closely with the Marketing and Corporate Relations teams to produce a report that is on brand and seamless in its execution across all aspects from concept, photography, copy-writing, proofreading, design, print and digital assets.
We plot out a detailed timeline for all parties to follow and start the concepting and copywriting phase. We organise and co-ordinate a photoshoot complete with talent release paperwork and detailed mood board. To ensure that the photography is in line with the design concept we also prepare a brief for the photographer, a run-sheet (which commonly includes the logistics for photographing 15+ real members), source props and are there on the day for hands-on art direction.
“I have received very positive comments on the design. We are very happy with how it turned out. Thank you for all your hard work!” – Amanda, Corporate Affairs Manager, Teachers Mutual Bank Limited
During the project, we provide copywriting and proofreading services to cross-check the copy. As a financial institution, TMBL require a high level of data accuracy, extra typographic details such as tabular lining throughout their financials as well as a PDF that is fully accessible to AAA standards. Once the design is approved we organise proofing, printing, a web-ready PDF version and accessibility tagging (for members with vision-impairment etc).
The first Annual and Sustainability Report for Teachers Mutual Bank was a huge success. It was well-received by all internal and external stakeholders. It was delivered on time with exceeded expectations. As a result, Fresco Creative have produced every Annual Report for TMBL since 2016.
Fresco evolves the Annual Report each year to suit the requirements of the Bank. The Bank is now looking into releasing a microsite in tandem with the print and PDF versions.
“Fresco worked with Teachers Mutual Bank Limited on the design and production of our annual report design. It was a pleasure to work with a team who were responsive, adaptive, and driven to deliver results. The finished product was excellent. As professionals that provide real outcomes, Fresco are to be highly recommended.” – Gillian, Head of Corporate Affairs, Teachers Mutual Bank Limited