The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital. Fresco has been working with this not-for-profit foundation for several years. Recently they accepted a one-off opportunity to create a new logo and colour palette pro-bono. Afterwards they realised they needed more practical and user-friendly rollout guidance to harness the new brand and apply it consistently across all collateral. We stepped in and created full brand guidelines to provide them with detailed instructions and a clear bird’s-eye-view of their new brand. We put together comprehensive instructions to assist POWHF’s internal and external teams to apply new brand both correctly and consistently.
Before carrying out this substantial overhaul of their brand guidelines, we rolled a range of signage and large format projects: a history wall, wall of giving, teardrop banners and street-side silk banners to celebrate their 160th anniversary.
“The Foundation team has been working with Fresco for many years and are always amazed at the beautiful end results. The staff at Fresco has been incredibly patient with last minute changes and has shown great tenacity during lengthy review processes to bring our collateral to fruition. Their eye for detail and design always results in professional looking collateral helping us increase brand awareness and perception.” – Prince of Wales Hospital Foundation