Skip to content
Fresco Creative Logo
Services
Advertising
Campaign Development Media Buying Media Planning SEO & Social
Branding
Branding Development Logo Design Style Guides
Design
Annual Reports Brochures Catalogues Graphic Design Magazines Newsletters Reports Yearbooks
Digital
Digital Marketing Email Marketing Websites SEO & Social Video and Radio
Packaging
Menu Item
Industries
Aged Care Clubs & Hospitality Data & Technology Education Finance Government Health Not-for-profit Property
Portfolio
Advertising Brand Identity Design Digital Packaging
About
News
Blog Contact
Services
Advertising
Campaign Development Media Buying Media Planning SEO & Social
Branding
Branding Development Logo Design Style Guides
Design
Annual Reports Brochures Catalogues Graphic Design Magazines Newsletters Reports Yearbooks
Digital
Digital Marketing Email Marketing Websites SEO & Social Video and Radio
Packaging
Menu Item
Industries
Aged Care Clubs & Hospitality Data & Technology Education Finance Government Health Not-for-profit Property
Portfolio
Advertising Brand Identity Design Digital Packaging
About
News
Blog Contact
Search

Prince of Wales Hospital Foundation – Digital

The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital. Fresco has been working with this not-for-profit foundation for several years. Recently they accepted a one-off opportunity to create a new logo and colour palette pro-bono. Afterwards they realised they needed more practical and user-friendly rollout guidance to harness the new brand and apply it consistently across all collateral. We stepped in and created full brand guidelines to provide them with detailed instructions and a clear bird’s-eye-view of their new brand. We put together comprehensive instructions to assist POWHF’s internal and external teams to apply new brand both correctly and consistently. 

The brand guidelines provided guidance on logo usage, typography, colour palette, the creation and use of shapes and graphic elements, photography rules and icons. We then showed and explained designs for digital assets such as Microsoft Office templates and branded digital documents, email signatures and banner ads, two types of e-newsletters, invitations (which could be cropped into social tiles), social media strategy/aesthetic and tone of voice. Each piece of collateral had guidance on tone – for example, the digital documents being more corporate and clinical vs. Appeals and Newsletters being donor-facing and therefore more emotive and nurturing. 

View our other work for Prince of Wales Hospital Foundation here.

“The Foundation team has been working with Fresco for many years and are always amazed at the beautiful end results. The staff at Fresco has been incredibly patient with last minute changes and has shown great tenacity during lengthy review processes to bring our collateral to fruition. Their eye for detail and design always results in professional looking collateral helping us increase brand awareness and perception.” – Prince of Wales Hospital Foundation

POWHF Brand Guidelines Graphic Design by Fresco Creative
Prince of Wales Hospital Foundation EDM Email Direct Marketing designed by Fresco Creative
Prince of Wales Hospital Foundation EDM Email Direct Marketing designed by Fresco Creative
Prince of Wales Hospital Foundation EDM Email Direct Marketing designed by Fresco Creative
Share:

Post navigation

Previous post: Prince of Wales Hospital Foundation – Signage
Next post: Mount St Benedict College – Advertising

Contact Fresco Creative

Now that you know what we do, find out how we can help you. Tell us what you’re looking for and we can prepare a quote and suggest a timeline for you. It’s time to position yourself for growth, change and success.

Request a quote
Back to Top

Fresco Creative is in Sydney, Australia

We acknowledge the traditional custodians of the Country on which we live and work, the Gadigal/Bidjigal people of the Eora Nation. We recognise their continuing connection to land, waters and culture.

Home Services Industries Portfolio About Blog Contact

Copyright © 2025 Fresco Creative Pty Ltd. All rights reserved

© Fresco Creative 2025 - Designed and Developed by Web Bird Digital

E-newsletter Signup

Enter your details below to subscribe to our quarterly e-newsletter to see our latest projects and find out about the latest news, tips, ideas and trends in graphic design, printing and branding. Our newsletters only go out 4 times a year so we won’t clog up your inbox

This field is for validation purposes and should be left unchanged.