In 2024, Fresco Creative partnered with Oxford Falls Grammar to deliver a comprehensive brand refresh that would strengthen the school’s market presence and build greater cohesion across all touchpoints. While the school had undertaken subtle logo refinements, there was an opportunity to strategically evolve the broader brand — ensuring it reflected the strength of its educational offering and resonated clearly with prospective families.
We began by clarifying and elevating the brand framework, refining visual language, typography, colour application and messaging hierarchy to create a more confident and contemporary expression. The result was captured in a detailed brand style guide, providing the school with a practical and strategic tool to maintain consistency and integrity across all communications.
To support enrolment growth, we developed a high-impact Open Day campaign spanning buses, billboards and key retail precincts. The campaign was designed to cut through in a competitive independent school landscape — articulating the school’s point of difference with clarity and warmth while increasing visibility within its local catchment.
We also redesigned the school’s Prospectus suite, creating a refined brochure and presentation folder that elevated the enrolment experience. Thoughtfully structured content and strong visual storytelling ensured the printed collateral reflected the quality and care embedded in the Oxford Falls Grammar community.
Beyond this, Fresco has continued to support the school across exhibition design, including a dynamic schools expo presence, along with a range of ongoing branded communications. Together, these initiatives have strengthened brand consistency, enhanced perceived value, and elevated the school’s profile within a highly competitive education sector.
“Andrea has done a stellar job with our wall panels for the expo – they look fantastic and we’re really happy with the final result. We’re grateful for her patience and flexibility throughout the process.” – Selina Malcolm, Oxford Falls Grammar
