The Port Authority of New South Wales (PANSW) came to Fresco to create a visual identity for OnePort, which is essentially an innovation in port management systems, that allows PANSW to manage the operations and vessel movements of multiple ports through one system. Fresco refined the existing OnePort logo and designed a strategic, easy-to-manage lockup (OnePort + the Port Authority of NSW logo), and provided our client with a full suite of logo assets to use for all future communications.

Based on the current NSW Government brand framework, and operating underneath the umbrella of the existing Port Authority guidelines, Fresco Creative created a 24 page style guide for OnePort. It included instructions and usage for logo variants, logo clear space, colour palette, tints, gradients, typefaces, guidance for photography, graphic elements, examples of collateral (reports, powerpoint and EDMs). We then designed working templates for Word, Powerpoint, HTML emails and provided favicons and social icons.

“The template is looking and working great! Thank you for everything you’ve done for us this year!” – Nicole, Port Authority of NSW