Our existing client IRT came to Fresco with a brief for a redevelopment they were doing of an existing independent living retirement village in the northern Illawarra; Elements at IRT Towradgi Beach. Fresco was tasked with creating a captivating visual identity to build awareness and interest in the site, based on IRT’s cutting-edge, research-based retirement village model. The brief was to promote a facility that encompassed living an active yet relaxed coastal lifestyle, connection amongst residents, innovative retirement living and empowerment to residents of living life on your terms in your own home. Fresco started the project by writing the Customer Value Proposition (CVP) which was then used to bring the campaign to life. The proposed aesthetic of the branding captures this relaxed lifestyle, beautiful local environment and sense of belonging and community. Fresco rolled out the creative across numerous brand assets such as flyers, brochures, presentation folder, coming soon signage, EDM templates and style guide and it was well received.
“This was such a cool project to be involved in, and importantly provided an even better outcome! Louise Formosa and the team were an absolutely pleasure to work with. Importantly, they captured the essence of what we were trying to achieve with our re-brand. We now have a logo and visual identity that captures our approach. It’s warm, positive, engaging, powerful and strong. It’s great working with experts.”– Toby Dawson, IRT Group