Fresco Creative worked with the Australian Energy Market Commission in partnership with KPMG to create the National Energy Market (NEM) summary document. The publication covered their approach to setting up the NEM, the development of the market from 1991 to 1998, the evolution of the NEM post 1998 and key lessons for the future. We created a slick design with colour coded sections that featured no imagery whatsoever. We worked hard to come up with a design approach that did not look like it was ‘missing’ imagery but that it was an intentional choice. Fresco developed a radiating graphic element that was used throughout the publication. We also broke up the long-form articles with infographics and used icons to help communicate key details to ensure an engaging read.