We all know that bringing the best design and advertising ideas to life for clients and their target audiences is often resource-intensive, and not intuitively sustainable. Fortunately D&AD has a free micro-masterclass available online which is designed to help you create great designs whilst being as environmentally conscious as possible. This 1 hour course was created in partnership with Green The Bid, an organisation created to inspire and support the advertising industry’s shift to sustainable practices.
1. Welcome to this Micro Masterclass
- Introduction to Gabi and Green The Bid Why Green The Bid started
2. Why
- Taking responsibility for your actions
- Moving towards sustainable productions
- Opportunities for change and greenwashing
- How to move beyond greenwashing?
- Put it into practice
3. Who
- Who can be involved to work towards sustainable productions
- Awareness – who are we communicating to and how?
- Making an impact – what are the things we can shift
- Put it into practice
4. How
- Just go do it – how to go about starting change
- Green Production – a framework
- How to get it done
- Find your people
- Put it into practice
- What next?
Check out the full course here… and if you need a graphic design studio that designs with sustainability in mind, contact Fresco Creative.