Designing for government projects in Australia comes with its own set of nuances and complexities. Unlike the fast-paced, often trend-driven world of private sector design, government work demands a thoughtful balance of functionality, accessibility, and public trust.

Here are the key considerations when designing for government projects:

Accessibility first

Government websites and materials must comply with the Web Content Accessibility Guidelines (WCAG) 2.1 to ensure access for everyone, including people with disabilities. This means prioritising clear typography, proper contrast, keyboard navigation, and screen reader compatibility, ensuring that every citizen can interact with the services.

Clarity over creativity

While private sector designs may favour bold, creative approaches, government design must prioritise clarity and simplicity. Citizens need to easily understand information related to public services, policies, and legal matters. The goal is functionality over flash—no room for ambiguity or overly complex design elements.

Consistency and standardisation

Government agencies follow strict style guides to maintain a consistent look and feel across all platforms. Whether it’s for a local council or a federal department, there are set guidelines on colour palettes, logos, and typography that must be adhered to. This promotes familiarity and trust among citizens.

Data privacy and security

Government design often involves handling sensitive personal information. Security needs to be embedded into the design process, from protecting user data to creating secure authentication pathways. Trust is paramount in the public sector, and any lapse in security can undermine credibility.

Cultural sensitivity and inclusivity

Australia’s diverse population means designers must take cultural sensitivities into account. Designs should reflect inclusivity, considering language variations, Indigenous communities, and different socio-economic groups to ensure that government communications are representative of the entire population.

In a nutshell designing for government in Australia is about striking the perfect balance between meeting regulatory requirements, ensuring usability, and building public trust. While it may not offer the same creative freedom as private sector projects, the impact of thoughtful, user-centric design in the public sphere can be incredibly rewarding. Fresco Creative have had extensive government experience – to see examples click here.