Ravenswood wanted us to design a direct mailer for their Annual Gift Giving campaign that inspired current parents, past parents, alumni, past staff, bequestors and previous donors to donate to the school. The messaging was that by contributing to the school you are giving to the future and honouring the legacy of all those that have given in the past. The design needed to be classic and contemporary so we opted for a solid navy outer with gold foiling. The corresponding letter, donation form and envelope completed the suite and resulted in positive engagement.
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