We call it ‘getting everybody on the same page’, you call it:
visual identity_
branding guidelines_
brand bible_
style guide_
Think that’s a lot? That’s just the tip of the iceberg. Click here to see more
Creating a Style Guide for your Sydney brand
If your brand is looking a bit inconsistent it could be your Visual Identity. Maybe it’s a bit old and out-of-date, perhaps it’s awesome but no one knows where it’s kept, or maybe you don’t have one at all! It’s really important to get everyone on the same page and understanding the basics of the brand. We’re talking about fonts, colours, how small the logo can go, what kind of images to use, any wording to avoid and – primarily – how to use your brand assets in a consistent way across all your collateral.
Your Fresco designer will set up all the parameters for your brand in a way that still encourages creative and clever ideas. It doesn’t take that long and you will thank yourself a million times over in the long run. Are you ready to have your next set of Brand Guidelines designed in a completely painless stress-free way? Give us a call on 02 8116 9033 or pop into our Sydney studio to request a quote.
Read moreThe style guide is a window into the personality and vision of your brand. An effective Visual Style Guide will allow the brand to look consistent when it’s managed by multiple agencies and designers but also should allow enough flexibility for the designs to be creative and innovative and to evolve. You want your customer to instantly recognise your brand at a glance. Hot tip! Put a PowerPoint template in there as well so you never have to sit through an off-brand presentation with an eye-twitch!
Based in Surry Hills, Fresco Creative has been designing Corporate Identity documents for Sydney companies from a wide range of industries for years. With over 20 years’ experience, we have a tried and tested process in place to guide the project from start to finish – we know what must be included and what should be left to the imagination. We are a small Sydney graphic design agency with low overheads which allows us to understand all aspects of how a brand is used and provide guides that promote the creation of on-brand, high-end design work for all types of collateral – reports, stationery, banners, signage, vehicle graphics, glass decals, posters, flyers and anything else you can dream up to promote your business.
Read lessWe just wanted to say thanks so much for your work on our brand, we have loved working with you all and am so happy with the designs. We also thank you for your flexibility on the project, we are appreciative of your time and support to get everything just right.
Oakhill College
Oakhill College
This was such a cool project to be involved in, and importantly provided an even better outcome! Louise Formosa and the team were an absolutely pleasure to work with. Importantly, they captured the essence of what we were trying to achieve with our re-brand. We now have a logo and visual identity that captures our approach. It’s warm, positive, engaging, powerful and strong. It’s great working with experts.
Age Matters
Toby Dawson, Head of Social Impact
The Foundation team has been working with Fresco for many years and are always amazed at the beautiful end results. The staff at Fresco has been incredibly patient with last minute changes and has shown great tenacity during lengthy review processes to bring our collateral to fruition. Their eye for detail and design always results in professional looking collateral helping us increase brand awareness and perception.
Prince of Wales Hospital Foundation – Branding Design
Wendy Farrow, Director of Generosity
The room was beautiful with your pull up banners! Everyone admired them and took a lot of pics of them. Thanks a lot for your incredible effort! Well Done!
TECO Australia Pty Ltd
We have just received all the brochures! They look really great! Many thanks for your design and all the efforts on this. Really appreciate it. Hope we could work with you in the future.
Hansen Investment Group Australia (HIGA)
WOW Emma! The Turtle Valuation Report is looking amazing. I’m absolutely blown away. I’m sure the Turtle team will also be ecstatic with your magic.
WWF Australia
That Health and Safety Manual is so good looking its worth a wolf whistle.
GPT Group
I LOVE THIS!!!! TALK ABOUT MEETING A BRIEF! <disable shouty font/> Thanks, this is stupendous! Very much the kind of thing I was hoping for, and I really do think it’s going to KAPOW off the average boring noticeboard.
NSW Police Legacy
Thanks for all you work on this Modern Slavery Statement, it’s a pleasure to work with you. I was just thinking to myself, it’s almost time to start the annual report process again!
Teachers Mutual Bank Limited
The directors all love this final version. Thank you again for all your creative work — we have ended up with a logo that is fresh and contemporary, with a link to our history in the blue. It allows us to go forward with our new name (subject to member approval at our forthcoming general meeting of members) and our new brand. And the new logo and brand really positions us well for this next chapter.
Stockbrokers and Investment Advisors Association
Thanks for sending through the proof placements for our outdoor advertising earlier, lovely to see our ads back out in the world!
Royal Rehab
You will be pleased to know that members voted unanimously in favour of the new branding! Thanks again for a great design (our in-house team has really enjoyed working with the new branding).
Stockbrokers and Investment Advisors Association
Every time I ask a workmate for a particular bit of info or opinion they all make “ooh” noises, so I suspect it’s the BEST ANNUAL REPORT EVER.
NSW Police Legacy
Wow! I’m blown away! This is so beautifully designed. You have done justice to the artwork and represented our brand. I’ve had so much amazing feedback on the design! You’re so talented! It is certainly the most beautiful Reconciliation Action Plan I have seen.
Teachers Mutual Bank Limited
Thank you so much for all of your hard work, creative advice and ideas, and particularly patience – it is going to be fantastic and I can’t wait to see the video live!
Western Sydney University
Thank you again for all your help with the CUFA Impact Report – it looks wonderful!
Teachers Mutual Bank Limited
We were really happy with our logo and we’re very much looking forward to getting our branding in order!
5 Financial
They arrived today and they are incredible! It’s amazing to see our vision come to life and a huge thank you to the team for pulling this together. These books will have a huge impact to our employees so we can’t thank you enough!
GlaxoSmithKline (GSK)
Many thanks to you both and the team for producing this spectacular video! You managed to exceed all expectations and deliver us a very special package to farewell and thank our employees at our gala.
GlaxoSmithKline (GSK)
The books are absolutely marvellous. We gave them to employees to over the weekend and they have been gushing over it – truly special.
GlaxoSmithKline (GSK)
The tattoos arrived in the office and were met with UNIVERSAL ACCLAIM, GENERALISED RHAPSODY, AND SPECIFIC TREMENDATIONS! People (including me) are chuffed. Now to see if our supply lasts the week before the Christmas party…
NSW Police Legacy
This is great Andrea! We both looked at it and thought ‘great’ when we first saw it and it’s terrific.
Brigidine College St Ives
I was so happy with the Tote Bag. It was better than I expected and we received many positive comments on OpenDay!
Our Lady of Mercy College Parramatta
As far as Open Day response, it has been overwhelming to say the least. We had 4,380 register before the event. We had 6 Principals addresses planned (usually 3) and we had such big queues, I had to run 7. We had approximately 3,500-4,000 through the doors on Sunday (1700 in previous years). Suffice to say we have extraordinary waiting lists in each year and are way over catered for Year 2025. Thank you for everything.
Oakhill College
I have the Prospectus here too now which looks fantastic. I was looking at the old one and couldn’t believe the huge improvement on what it was and it was only about 2.5 years old.
Oakhill College
Thanks so much to Andrea and Skye. It was definitely a challenging year with photos, COVID, lockdowns etc but it’s a good job done. I think if you didn’t know that the year was the year it was, you would never have known the obstacles that were overcome. Both the Principal and Vice Principal were very impressed with the Yearbook.
Oakhill College
Thanks so much I will go past tomorrow and see them. Bless I am so happy I am going to frame it. Appreciate the help so much. I will be back again the process was amazing. Thanks to your team.
MGF Logistics Group
I am extremely grateful for your assistance, support and designs – they have been greatly received by the board, staff and members. I appreciate your urgency, adaptability and ease of communication.
Wests Group Macarthur
Wests Group Macarthur
The new label looks great, sophisticated, simple and generally very impressive. I think this new branding will be a great addition to our stores.
Gooralie Free Range Pork
Craig Cook
We needed to bring our image up to the same high standard as our service and product. We were thrilled with the result; Fresco interpreted our brief with creativity and expertise. We would recommend them to anyone looking for an agency to handle their advertising and media buying and look forward to a long and successful relationship.
Harris Farm
Harriet Harris
In November 2023 Fresco Creative was accepted as a preferred supplier for the NSW State Government design panel for the second time. We are on the panel for Marketing, Strategy Advertising, and Digital Communications. Fresco Creative have also been recently approved to be one of the selected agencies to work with the Federal Department of Human Services for Graphic Design, Printing and Branding services.
Fresco Preferred Government supplier
Very talented and friendly team. Really understand their clients needs and never fail to deliver them. Definitely recommend for any design and print.
Mount St Benedict College
Mount St Benedict College
We are very satisfied with the the layout of products. Thanks… we are happy to approve the final catalogue design.
Hangers for Shops
White Panda, Hangers for Shops
A big thank you to Fresco, for looking after our Instagram account! They are always a pleasure to deal with, we have found them to be professional, knowledgeable and go out of their way to meet our deadlines. We do appreciate all you do for us to accommodate our constant changes and helping us navigate the world of social media.
Southern Cross
Fern Cicciari
Absolutely love it, Andrea – thank you! So looking forward to seeing it in print. Thanks for your beautiful work on this.
Loreto Normanhurst
Loreto Normanhurst
Newsletter’s here! And everyone in the office is making all the right noises. I’m sure we’ll be getting positive feedback from legatees etc too. It really does look good, and that paper stock makes it seem very classy as well.
NSW Police Legacy
Tim, NSW Police Legacy
The Impact Report has been very well received, thanks again for the hard work of your team! We received the printed reports today and they look amazing! Thanks again for your hard work.
Australian Impact Investments
Caitlin James, Analyst
The website looks amazing!! And just in time for our big announcement. Really appreciate all your help and hard work. Thank you so much.
SpeeDx
Madeline O’Donoghue, Global Marketing Director
Thanks to the team for the great work. We are very much enjoying working with Fresco.
Royal Rehab
Trudy McEnearney
A very creative and professional team that always delivers high quality work, advice and marketing options on or before time and on budget. They are the complete package and we have now found our marketing home.
Kaplan Homes
Andrew Kanatli, Managing Director
Approval form signed and attached. Thank you sooooo much, it looks amazing.
Design Divine
Christiana Masina, Business Owner
We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to the next level. This has by far been one of the best business decisions we have made to date.
Kaplan Homes – Website
Andrew Kanatli, Managing Director
Fresco Creative did a great job. Very responsive, very understanding and excellent at conveying what we were after.
Essence Project Management
David Nicholas, Managing Director
Thanks for all the great work together and supporting us creating the new website, it looks amazing.
SpeeDx Diagnostics
Katalin Tas
We really feel this is the direction our business will be heading and really love the small details. So happy to say it is perfect and don’t feel any amendments are necessary!
D’Italia Foods
D’Italia Foods
We asked Fresco to help with a brand refresh last year, they were prompt, creative and delivered a few great options for us to choose from. Fresh ideas that keep our brand always looking current and in the now. I would recommend them to any business or organisation looking to do the same.
Kaplan Homes – Branding Design
Kaplan Homes
Thank you so much for today! It is so incredible to see my vision come to life.
Nourishing Bubs – Branding Design
Nourishing Bubs
I am extremely grateful for your assistance, support and designs over the past 4 editions of Focus – it has been greatly received by the board, staff and members. I appreciate your urgency, adaptability, ease of communications, and of course, dealing with my requests!
Wests Group Macarthur – Brochure Design
Shannon Forster – Wests Group Macarthur
Yes we have received it and it looks really great, we are all so happy with it. Thank you all very much for your work on it – it’s a huge project for us that takes a lot of time to put together but we are thrilled with the end result.
Loreto Normanhurst
Loreto Normanhurst
As regards general feedback, can I say we think this work is of a high-quality and reflects the key elements of the brief we requested. So thanks and well done!
Teacher’s Mutual Bank – Brochure Design
Seb Wrangles
Oh my serious god, you have done me the biggest favour. I could search the whole interwebs looking for a gif to express the amount of gratitude I have for you right now, and still come up short. THANK YOU SO MUCH. You are a tremendous.
NSW Police Legacy – Brochure Design
Tim Sinclair
I just wanted to say a big THANK YOU for your amazing work on the Annual Report. It looks better than expected and is a world of improvement on last year’s report. The team have all had really positive feedback about it, as have the board and the CEO. Thanks again for working with us on this project! It has been a pleasure.
ASIAL – Annual Report
Kirsty Jagger – ASIAL
Thanks so much for all your hard work on this. Your team has been such a pleasure to work with!
Age Matters Foundation, IRT Group – Graphic Design
Emma Davies – Age Matters (Formerly IRT Foundation), IRT Group
We have truly enjoyed working with you and your team over the past 5 years. You and your team put a lot of time and energy in the Masadian Yearbook, especially last year, and the finished product came out wonderfully and spoke for itself.
Masada College – Graphic Design
Masada College
I wanted to let you and Louise know how happy everyone is with the end product! Thank you for everything, the whole experience of creating our magazine with Fresco was very easy and smooth.
Penshurst RSL – Graphic Design
Penshurst RSL
Louise and Andrea were a pleasure to work with on UNSW’s annual report. As a new communications team, we relied on their experience and knowledge with producing publications and working with our stakeholders. We worked well as a team, often in stressful circumstances with competing, short deadlines. Andrea in particular was diligent, professional and hard-working and we really appreciated all the effort she put into making the team’s first report a success.
UNSW – Annual Report
Louise Caldicott – UNSW Sydney
Fresco worked with Teachers Mutual Bank Limited on the design and production of our latest annual report design. It was a pleasure to work with a team who were responsive, adaptive, and driven to deliver results. The finished product was excellent. As professionals that provide real outcomes, Fresco are to be highly recommended.
Teachers Mutual Bank – Annual Report
Teacher’s Mutual Bank
From my short experience so far with Fresco, I have learnt both Louise and Andrea have considerable experience in designing and creating projects to the highest standards, with excellent recommendations, tested guidelines and attention to detail.
Wests Group Macarthur
Wests Group Macarthur
Fresco worked with Teachers Mutual Bank Limited on the design and production of our 2016-17 annual report design. It was a pleasure to work with a team who were responsive, adaptive, and driven to deliver results. The finished product was excellent. As professionals that provide real outcomes, Fresco are to be highly recommended.
Teachers Mutual Bank
Gillian Tatt, Head of Corporate Affairs
Louise and Andrea were a pleasure to work with on UNSW’s annual report. As a new communications team, we relied on their experience and knowledge with producing publications and working with our stakeholders. We worked well as a team, often in stressful circumstances with competing, short deadlines. Andrea in particular was diligent, professional and hard-working and we really appreciated all the effort she put into making the team’s first report a success.
UNSW
Louise Caldicott, External Communications Manager
Fresco are completely brilliant at turning a rough brief into a shiny project. They get it. They deliver. And they’re professional, friendly, and fun to work with. What more could you want?
NSW Police Legacy
Tim Sinclair, Media and Communications Coordinator
You do not know how happy this makes me! Your initiative with the little bits like the dollar handles, and singling out significant parts of the text really makes a difference. The branding is also clean, fresh and young and I like how you have applied it across the spread; so thank you for doing such an incredible job. Overall, this has blown me away and I am so impressed; thank you.
Prince of Wales Hospital Foundation
Kayla Lochner, Administration Officer
Just to let you know the Yearbook has arrived. I have been the first to look through – very pleased it looks great!! Thanks for all of your hard work making it happen.
Mount St Benedict College
Kylie Gray, Marketing and Development Manager
We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to the next level. This has by far been one of the best business decisions we have made to date. They have out-performed and out serviced the marketing agencies we have previously used. A very creative and professional team that always delivers high quality work, advice and marketing options on or before time and on budget. They are the complete package and we have now found our marketing home.
Kaplan Homes
Andrew Kanatli, Managing Director
Fresco Creative has handled our advertising and media buying since late 2003. The studio has proven to be very organised and their attention to detail and high level of service ensures that all our deadlines are met and that we receive the best deals from publications. Dealing with publications can be frustrating and time consuming, we trust Fresco to handle all the dealings with publications on our behalf. Based on the relationship we have built over the years we decided to entrust Fresco with our advertising rejuvenation.
Harris Farm
Harriet Harris, Marketing Manager
“The new label looks great, sophisticated, simple and generally very impressive. I think this new branding will be a great addition to our stores.”
Gooralie Free Range Pork
Craig Cook, Butcher and client of AMC
Our Work
Age Matters
Fresco Creative was tasked with designing the logo and full brand guidelines for the foundation, Age Matters. Age Matters tackles homelessness, ageism and social isolation head on because disadvantage doesn’t discriminate. The icon can be seen as a thumbprint, rings of a tree or the kind of hand print seen in ancient rock paintings. Thumb and hand prints bring connotations of individuality, high self esteem, family, belonging, personalisation and unity – being a symbol of how all humankind are the same (we all have a thumbprint).
Prince of Wales Hospital Foundation
The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital. We have put together extensive brand guidelines that describes the brand style for their Philanthropy Report, Social Media Channels, Business Cards, With Comps, Letterheads, A5 Invitations, Pullup Banners and EDMs.
Oakhill College
We prepared 40 pages of Visual Identity Guidelines so that the brand could be replicated consistently across the school’s wide range of printed and digital collateral. We designed outdoor advertising, vinyl banners, stationery, email footers, powerpoint presentations, instagram feed and DL flyers.
Our Clients
Contact us
Let’s chat!
Need help with your brand, website, print collateral or marketing campaign? Or maybe you’re starting from scratch? We’d love to hear from you. Let Louise or Triscia know what you’re looking for and they can prepare a quote and timeline for your consideration.
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