It seems today that just about everyone has their own blog. In 2021 if you are a business without a blog or not making regular blog posts this could be impacting your SEO and overall business!
It’s a fact that having a well written, informative, and relevant blog is one of your most valuable and low-cost tools in capturing an audience and positioning yourself as an industry leader. A great blog helps you to connect with your customer in an authentic way, builds trust, educates, informs and builds brand awareness. It’s important to note that having a blog that’s filled with irrelevant content isn’t going to do you any favours, in fact it could do more harm than good.
So how do you create an engaging blog post that provides real value rather than just create more noise in a world already saturated with information? Below are our top 3 tips in writing a blog post that will knock your readers socks off!
How to write and engaging blog
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Make sure your title and opening sentences are “headline grabbers” and make the body easy to digest.
With so much content available and with the bombardment of messaging and advertising you need to make sure you nail your title and opening paragraph, otherwise your reader will lose interest, and they will move onto the next bite of information. It’s well known in advertising circles that 80% of readers will read a headline copy with only a comparatively small 20% reading the body of the article. That said, “top tips” and “how to” content delivered in bite sized chunks with a compelling title will have your reader commit to the content as well as the headline.
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Be relevant and inform your readers
77% of internet users read blogs, with people considering them as the 5th most trustworthy source for gathering online information. If you want to attract readers to your blog and keep them coming back for more make sure your content is informative and useful. Teach them something new and valuable, answer frequently asked questions, be helpful! And for heaven sakes please don’t brag about how much you know or how great your product or service is, that’s just self-advertising and nobody needs to listen to more of that!
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Target a specific audience and write content relevant to that demographic in layman’s terms.
This one seems like a no brainer, but we have lost count on how many times we have visited blogs about say travel or design that write content that was only vaguely related to these topics, needless to say, we have never returned to those blogs. On the opposite side of this spectrum, we’ve searched out industry specific blogs hoping to gain further knowledge in that area only to be totally bamboozled by the language and wished that the writer had delivered his message using layman’s terms. So, ensure you are addressing issues that are important to you reader and always write in a way that your ideas are simple and digestible.
If copywriting is not your thing. That’s OK!
If your blogs aren’t informative, compelling, relevant, or easy to digest then employing a content writer who is skilled in this area is the way to go. Blogging can be a time-consuming activity, so if writing isn’t part of your skill set, outsourcing this is one of the best business decisions you’ve made for your marketing.
Feel free to contact us to learn more on how we can help your business on enquiries@frescocreative.com.au