Digital marketing and in particular email campaigns are one of the most cost-effective ways of reaching out and communicating with your database whilst ensuring brand awareness. The impact of a well-crafted EDM is undoubtable, and with the flexibility in design templates in conjunction with platforms like Mailchimp or Campaign Monitor this form of marketing can be very powerful. This is mostly due to how quickly and extensively your message is able to be transmitted to an audience.
The online realm can be a minefield for businesses who are used to more traditional print advertising channels but, in the end, not having a strong presence in digital marketing is no longer an option as it is by far the best and most cost effective way to easily reach your customers and create an emotional connections with them.
Your website is a valuable marketing tool, especially post-COVID-19! Think of it as employing a round-the-clock salesperson! Customers can find out about your services and products anytime the topic springs to mind, wherever they happen to be. It should explain your business, convey your ethos, appeal to your customers and be fast and easy-to-use.