M1 Properties approached Fresco Creative needing a fresh take on their website, marketing material and logo. Starting with the logo Fresco evolved M1’s identity rather than re-invent it. This subtle evolution elevated the logo from the stock image base it was originally created from for a modern and contemporary look.
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.