Fresco Creative responded to an expression of interest in refreshing the Brigidine College St Ives brand and won the work in 2022. Since then we have collaborated with the marketing team, systematically working through and updating all their collateral. We started with branding and advertising then continued to digital assets […]
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.