An enduring logo is one that will gain the trust of your customers and stakeholders, becoming a champion for your brand in a competitive market. We are experts in creating such hard-working logos. In consultation with you, our graphic designers use colour, shape, type and symbolism to create a clear expression of your unique values as a business. Plus, our experience in destination-specific design also means that the logos we design for your brand has the accompanying strategy that will form the foundation for a broad spectrum of brand assets that can be used across all marketing collateral in a consistent and engaging way. This will ensure that your visual identity remains strong and relevant as your brand grows.
Fresco Creative designed Sydney’s first Oyster food truck – The Shuck Truck. We developed the logo, colour palette, tagline and truck design. The truck offered oysters shucked to order so we wanted to portray quality, simplicity and freshness. We needed to adhere to The City of Sydney’s food truck approval […]
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.