In November 2015 Telstra underwent a comprehensive rebrand. Fresco Creative have assisted Telstra with the rollout of their ‘spectrum’ brand, particularly with event collateral like pullup banners. We created a series of colour-coded banners for their Partner Hub and Blitz Day events.
“Our purpose is to create a brilliant connected future for everyone. With our customers at the centre of everything we do, it’s a world that’s hyper-connected, smart, useful and personal. Our brand identity has been designed to belong to this brilliant connected future. It’s intelligent, innovative and sophisticated. It also flexes and adapts to our customer’s needs. And in order to create a world that’s less complicated, it’s digitally focused, with simplicity at its heart. Our visual language is called Spectrum. It’s formed by four principles – Colour, Angularity, Light and Simplicity. These four principles help to guide everything we design for Telstra.”