Fresco Creative designed Sydney’s first Oyster food truck – The Shuck Truck. We developed the logo, colour palette, tagline and truck design. The truck offered oysters shucked to order so we wanted to portray quality, simplicity and freshness. We needed to adhere to The City of Sydney’s food truck approval process. We developed a hand-illustrated logo design and visual brand strategy. After that we set up a style sheet outlining colour palette, tagline and truck design, and organised the production of decals and application to the truck and supplied social media assets and graphics for menus/boards etc
