The Police Association of New South Wales (PANSW) represents the professional and industrial interests of approximately 16,500 members, covering all ranks of sworn police officers in NSW. PANSW protects and ensures member wages, working conditions, and the occupational health and safety of police officers in New South Wales. The association came to Fresco Creative to progress their brand and re-design their masthead “Police News”. As an organisation that has been operating since 1920, the ongoing evolution of their magazine and crest has remained a priority over the years. We were privileged to be asked to redesign the cover template in 2021 which is an exercise that only occurs very rarely in the lifespan of a bi-monthly magazine where familiarity and consistency is key.