Kaplan Homes specialises in building homes and offering home and land packages that have the unique positioning of providing all their inclusions as part of their package as opposed to charging for costly add-ons. Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.
Fresco was involved in all aspects of the creation of the new marketing material from copy-writing to photography through to all print and digital advertising and media buying. Clear messaging and a prominent call to action was employed consistently across all marketing channels to ensure strong engaging, strategic design.
Fresco Creative created 30 second, 15 second and radio spots for 2DayFM, Triple M, Kiss, Edge and Nova radio stations as part of the advertising campaigns. We worked on the scripts and liaised with the client and the radio stations throughout the recording process. On the back of their success we also organised News, School Zone, Morning News and Afternoon Traffic Sponsorships.
We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to the next level. This has by far been one of the best business decisions we have made to date. They have out-performed and out serviced the marketing agencies we have previously used. A very creative and professional team that always delivers high quality work, advice and marketing options on or before time and on budget. They are the complete package and we have now found our marketing home. ” – Andrew Kanatli, Managing Director – Kaplan Homes
