Kaplan Homes, specialists in home building and house-and-land packages, engaged Fresco Creative to refresh their outdated logo, evolve their brand assets, and create a positioning statement that reflected their unique promise of “all inclusions upfront” with no costly add-ons. The logo was carefully evolved rather than reinvented to maintain trust with existing customers while presenting a modern, competitive image.
As part of the rebrand, Fresco delivered a full advertising strategy with 80% of the budget directed to digital and 20% to OOH. A website audit was conducted to ensure SEO and Google best practice compliance, followed by keyword-rich content, Adwords campaigns, and targeted recommendations to improve site speed, metadata, and mobile responsiveness. Adwords performance was monitored closely, with adjustments made to improve cost-per-lead and conversion rates.
Social campaigns across Instagram, Facebook, and LinkedIn built brand awareness and drove enquiries through carefully defined audiences, strong creative, and clear calls-to-action. These digital efforts were supported by 30-second and 15-second radio spots on 2DayFM, Triple M, Kiss, Edge, and Nova, along with sponsorships across News, School Zone updates, and Traffic reports. Outdoor placements in key growth corridors were also tracked against spikes in traffic and enquiries, ensuring measurable outcomes across every channel.
The combined approach delivered a clear uplift in brand awareness, organic traffic, and qualified enquiries. Digital and social campaigns generated strong engagement and high-intent leads, while OOH and radio reinforced recall. With transparent reporting across all platforms, Kaplan could clearly see how their advertising spend translated into results.
“We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to the next level. This has by far been one of the best business decisions we have made to date. They have out-performed and out-serviced the marketing agencies we have previously used. A very creative and professional team that always delivers high-quality work, advice, and marketing options on or before time and on budget. They are the complete package and we have now found our marketing home.” – Andrew Kanatli, Managing Director – Kaplan Homes
