Fresco Creative was engaged to design and produce the 2024 Annual Report for Guthrie House, a residential service supporting women transitioning from the criminal justice system back into the community. Our approach centred around creating a publication that was not only accessible and easy to navigate, but also reflective of Guthrie House’s mission, values and the lived experiences of the women it supports. The report structure was carefully planned to allow readers to move intuitively through the content, with clear section markers and visual cues enhancing readability throughout.
To elevate the report’s visual impact, we developed a bespoke design concept featuring hand-drawn brushstrokes in an Indigenous-inspired colour palette — earthy ochres, soft blues, and deep greens. These brushstroke elements served as a powerful visual motif, guiding the reader’s eye through the pages and bringing warmth and humanity to the report’s more formal content. This combination of intuitive design, cultural sensitivity and strong visual storytelling resulted in a report that was both professionally presented and deeply engaging.
“Awesome! It looks wonderful. Thanks for your hard work!” – Christine, Guthrie House
