Black Sheep Sprayology is a progressive spray painting company for large retail fit outs that positions themselves differently to their competition. They wanted their “out of the box” creative approach to be reflected in their branding so Fresco Creative was tasked with the creation and development of a logo and branding assets. Fresco developed a range of concepts that evolved into a creative logo that still had professional appeal to the corporate decision makers that made up the majority of their clients. The logo also needed to be easily adaptable for use in a variety of printed and digital media. For their business cards and stationary a thick recycled stock was used to communicate Black Sheep’s commitment to environmental best practice. Fresco also organised a professional photoshoot on location, the results showcase Black Sheep’s personalised service and creative approach.