Brand creation, naming and logo design for Tribeca Homes

September 6, 2018

Property developers Tribeca approached Fresco Creative to help with a range of creative projects. Firstly, we were tasked with the photography of a new housing development in Coomera QLD and surrounding areas, including aerial photography, product and lifestyle shots. With these, we designed new advertising creative for Otto Estate, which was rolled out across newspapers, buses and local 7Eleven stores. Tribeca had complete peace of mind with Fresco handling all media buying. Tribeca’s new housing estate, Arc, Fresco was given the opportunity to develop the brand for this new development which included the naming and logo. The newly designed identity for Arc in Park Ridge was then rolled out onto a multipage brochure following existing brand guidelines already established.