Ethinvest’s Community Impact Foundation is a public ancillary fund – a communal philanthropic structure that enables a planned, tax-effective approach to giving.
Fresco Creative led a considered refresh of the brand identity, beginning with the logo. Centred on a reimagined stylised tree, the refreshed identity symbolises stewardship, collective giving and long-term impact, with flowing branches representing connection and shared purpose and leaves reflecting growth and positive outcomes. A renewed green palette balances trust and optimism, while rounded typography brings warmth and approachability. Together, these elements create a cohesive, confident identity that reflects the Foundation’s role in nurturing generosity and supporting lasting community impact.
With the updated logo as the foundation, Fresco Creative then designed a new website for the Foundation that translated the refreshed logo into a cohesive digital experience. A strong focus on user flow, clarity and visual hierarchy ensured the site was intuitive to navigate, while the organic colour palette, typography and spacing created a confident, warm and modern presence. The result is a seamless expression of the brand – clear, human and designed to support growth.
“WOW! We like it – will share with the key team members but overall I think it’s just the kind of look and feel we were hoping for.” – Blair, Community Impact Foundation
