Fresco Creative were engaged by Royal Rehab to come up with an advertising campaign, rollout strategy and media buying plan to advertise a particular aspect of their wide range of offerings – Disability Accommodation & Support Services and Specialist Disability Accommodation. We came up with the headline “My place. My space. My Royal Rehab.” and designed a series of Shopping Centre, Bus Shelter and Bus Advertising designs. The extensive media booking schedule covering all placements across Sydney, was created, monitored and managed by Fresco. We also worked with the client to create radio scripts for various broadcast spots across Sydney on 2DayFM, WSFM and Nova. We then created Social Media tiles and a video outlining the NDIS Support process, complete with text and dynamic graphics. The campaign was built around the lives of five residents who were all photographed, videoed and interviewed for the campaign. Off the back of this creative direction we designed and produced a disability services newsletter which was printed and distributed online via the Royal Rehab website and ISSUU.
“We are very happy with the advertising creative and execution, Fresco has done an amazing job.” – Trudy, Royal Rehab
